Marketing Planning
and Strategy Decision
A tradition assessment of market
opportunities and
business strengths ,including
The marketing strategy core
The generation and evaluation of
objective and strategies ,including
Concept
Marketing Definition and Market Structure
The Product Life Cycle
Cost
Dynamics : Scale and Experience Effects
Marketing-Mix Analysis and Models
Competition
Analytical
Approaches to Market-Strategy
DevelopmentvShared-experience models (PIMS)
Product-portfolio models
Normative-resource-allocation models